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Advertising & promotions; an imc perspective Kruti Shah

By: Shah KrutiContributor(s): D'souza AlanMaterial type: Text

TextLanguage: English Publication details: New Delhi : Tata McGrew Hill Education Private Limited, 2009Description: xxx, 987 p. ; 24 cmISBN: 9780070080317Subject(s): print media | sales promotionDDC classification: 659.1 SHA S

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Dr.B.R. Ambedkar Post Graduate Centre	659.1 SHA S (Browse shelf (Opens below))	Available		SCC00949

Includes Index.

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