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Advertising & promotions;

Shah Kruti

Advertising & promotions; an imc perspective Kruti Shah - New Delhi : Tata McGrew Hill Education Private Limited, 2009. - xxx, 987 p. ; 24 cm.

Includes Index.

ISBN: 9780070080317

Subjects--Index Terms: print media sales promotion

Dewey Class. No.: 659.1 SHA S

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