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Advertising and marketing in rural India : language, culture and communication Tej K. Bhatia

By: Bhatia, Tej KLanguage: eng Publication details: Delhi : Macmillan Publishers India Ltd., 2007Edition: 2nd edDescription: xv, 327 p. : illus. ; 25 cmISBN: 0000230633897Subject(s): Advertising--Language | Marketing | Advertising Induatry | Communication in marketing | Rural MarketDDC classification: 659.10954 BHA

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Mysore University Main Library	659.10954 BHA (Browse shelf (Opens below))	Available		458841

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Previous	659.103 BRI The advertising handbook	659.109 73 NOR Advertising	659.1092 CRU S The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century /	659.10954 BHA Advertising and marketing in rural India : language, culture and communication	659.11 GEN Advertising Planning : Mathematical Models In Advertising Media Planning /	659.111 STE P Publicity for prestige and profit /	659.112 Choosing And Using Advertising Agencies	Next

Includes bibliography & index.

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