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Advertising and marketing in rural India : language, culture and communication

Bhatia, Tej K.

Advertising and marketing in rural India : language, culture and communication Tej K. Bhatia - 2nd ed., - Delhi : Macmillan Publishers India Ltd., 2007. - xv, 327 p. : illus. ; 25 cm.

Includes bibliography & index.

ISBN: 0000230633897

Subjects--Topical Terms:
Advertising--Language
Marketing

Subjects--Index Terms: Advertising Induatry Communication in marketing Rural Market.

Dewey Class. No.: 659.10954 BHA

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