Social marketing : influencing behaviors for good Philip Kotler; Nancy Lee
Material type:
TextLanguage: English Publication details: New Delhi : Sage Publications, 2011Edition: 4th edDescription: xi, 502 p. : ill. ; 24 cmISBN: 9788132110200Subject(s): Social marketing | Behavior modificationDDC classification: 658.8 KOT L
| Item type | Current library | Call number | Status | Date due | Barcode |
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Bahadur Institute of Mgmt Sciences | 658.8 KOT L (Browse shelf (Opens below)) | Available | BMS08595 | |
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PG Center Hassan | 658.8 LEE K (Browse shelf (Opens below)) | Available | PGH17895 | |
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Books
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PG Center Hassan | 658.8 LEE K (Browse shelf (Opens below)) | Available | PGH17896 |
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| 658.8 KOT K Marketing management | 658.8 KUM Marketing as strategy : understanding the CEO's agenda for driving growth and innovation | 658.8 LEE K Social marketing : influencing behaviors for good | 658.8 LEE K Social marketing : influencing behaviors for good | 658.8 MUR Marketing management : | 658.8 PRA Marketing management : | 658.8 SRI S Business research methodology (with CD) |
Includes index .,
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