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Social marketing : influencing behaviors for good

Kotler, Philip

Social marketing : influencing behaviors for good Philip Kotler; Nancy Lee - 4th ed, - New Delhi : Sage Publications, 2011. - xi, 502 p. : ill. ; 24 cm.

Includes index .,

ISBN: 9788132110200

Subjects--Topical Terms:
Social marketing.

Subjects--Index Terms: Behavior modification.

Dewey Class. No.: 658.8 KOT L

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