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Social marketing : influencing behaviors for good Philip Kotler; Nancy Lee

By: Kotler, PhilipContributor(s): Nancy R. LeeMaterial type: TextTextLanguage: English Publication details: New Delhi : Sage Publications, 2011Edition: 4th edDescription: xi, 502 p. : ill. ; 24 cmISBN: 9788132110200Subject(s): Social marketing | Behavior modificationDDC classification: 658.8 KOT L
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