Wellcome

Not for free : making money in the digital age / by Saul J. Berman.

By: Berman, Saul JayMaterial type: TextTextLanguage: English Publication details: Boston, Mass. : Harvard Business Review Press, c2011Description: 224 p. ; 23 cmISBN: 9781422131671Subject(s): Market segmentation | New products | Technological innovations | Digital mediaDDC classification: 658.802 BER
Contents:
Segmentation -- Pricing innovation -- Payer innovation -- Package innovation -- Conclusion: before you get started.
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Segmentation -- Pricing innovation -- Payer innovation -- Package innovation -- Conclusion: before you get started.

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