Not for free :
Berman, Saul Jay,
Not for free : making money in the digital age / by Saul J. Berman. - Boston, Mass. : Harvard Business Review Press, c2011. - 224 p. ; 23 cm.
Segmentation -- Pricing innovation -- Payer innovation -- Package innovation -- Conclusion: before you get started.
9781422131671
2010031417
Market segmentation.
New products.
Technological innovations.
Digital media
658.802 BER
Not for free : making money in the digital age / by Saul J. Berman. - Boston, Mass. : Harvard Business Review Press, c2011. - 224 p. ; 23 cm.
Segmentation -- Pricing innovation -- Payer innovation -- Package innovation -- Conclusion: before you get started.
9781422131671
2010031417
Market segmentation.
New products.
Technological innovations.
Digital media
658.802 BER