Advertising : planning and implementation Sangeeta Sharma; Raghuvir Singh
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TextLanguage: English Publication details: New Delhi : PHI Learning Private Limited, 2009. New Delhi : PHI Learning Private Limited, 2009. New Delhi : PHI Learning Private Limited, 2009Description: xviii, 478 p. : ill., 24 cm xviii, 478 p. : ill., 24 cm xviii, 478 p. : ill., 24 cmISBN: 9788120329737Subject(s): Advertising | MarketingDDC classification: 659.1 SHA S
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Bahadur Institute of Mgmt Sciences | 659.1 SHA S (Browse shelf (Opens below)) | Available | BMS04215 | |
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Bahadur Institute of Mgmt Sciences | 659.1 SHA S (Browse shelf (Opens below)) | Available | BMS04216 | |
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Bahadur Institute of Mgmt Sciences | 659.1 SHA S (Browse shelf (Opens below)) | Available | BMS04217 | |
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Bahadur Institute of Mgmt Sciences | 659.1 SHA S (Browse shelf (Opens below)) | Available | BMS05828 |
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| 659.1 SEM A Advertising and promotions : an integrated brand approach | 659.1 SHA D Advertising & promotions; | 659.1 SHA S Advertising : planning and implementation | 659.1 SHA S Advertising : planning and implementation | 659.1 SHA S Advertising : planning and implementation | 659.1 SHA S Advertising : planning and implementation | 659.1 SHI Advertising, promotion, and other aspects of integrated marketing communications |
Includes index .
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