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Advertising : planning and implementation

Śarmā, Saṅgītā

Advertising : planning and implementation Sangeeta Sharma; Raghuvir Singh - New Delhi : PHI Learning Private Limited, 2009. New Delhi : PHI Learning Private Limited, 2009. New Delhi : PHI Learning Private Limited, 2009. - xviii, 478 p. : ill., 24 cm xviii, 478 p. : ill., 24 cm xviii, 478 p. : ill., 24 cm

Includes index .

ISBN: 9788120329737

Subjects--Topical Terms:
Advertising.

Subjects--Index Terms: Marketing.

Dewey Class. No.: 659.1 SHA S

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