Services marketing : operation management and strategy Kenneth E. Clow and David L. Kurtz
Material type:
TextLanguage: English Publication details: New Delhi : Biztantra, 2003Description: xii, 460p.; 24 cmISBN: 9788177223767 Subject(s): Managing service | Marketing services | Customer expectationsDDC classification: 658.8 CLO K
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Dr.B.R. Ambedkar Post Graduate Centre | 658.8 CLO K (Browse shelf (Opens below)) | Available | SCC00912 |
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| 658.8 BAK Marketing strategy and management | 658.8 BEN The big book of marketing; | 658.8 BUT Market relations | 658.8 CLO K Services marketing : operation management and strategy | 658.8 COU A Marketing channels | 658.8 DUN Marketing management; | 658.8 DUT Fundamentals of sales and distribution management; |
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