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Services marketing : operation management and strategy

Clow, Kenneth E.

Services marketing : operation management and strategy Kenneth E. Clow and David L. Kurtz - New Delhi : Biztantra, 2003. - xii, 460p.; 24 cm.

ISBN: 9788177223767

Subjects--Topical Terms:
Managing service

Subjects--Index Terms: Marketing services Customer expectations

Dewey Class. No.: 658.8 CLO K

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