Wellcome

Foundations of marketing David Jobber and John Fahy

By: Jobber, DavidContributor(s): Fahy, JohnLanguage: eng Publication details: New Delhi : Tata McGraw Hill Education Private Limited, 2006Edition: 2nd edDescription: xxiii, 376 p. ; 28 cmISBN: 9780070634817 Subject(s): Global marketing environment | Customer behaviour | Market research | Sevices marketing managementDDC classification: 658.2 JOB F
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