Foundations of marketing
Jobber, David
Foundations of marketing David Jobber and John Fahy - 2nd ed. - New Delhi : Tata McGraw Hill Education Private Limited, 2006. - xxiii, 376 p. ; 28 cm.
Includes index
9780070634817
Global marketing environment Customer behaviour Market research Sevices marketing management
658.2 JOB F
Foundations of marketing David Jobber and John Fahy - 2nd ed. - New Delhi : Tata McGraw Hill Education Private Limited, 2006. - xxiii, 376 p. ; 28 cm.
Includes index
9780070634817
Global marketing environment Customer behaviour Market research Sevices marketing management
658.2 JOB F