Consumer behavior : concepts and applications David L. Loudon and Albert J. Della Bitta
Language: English Publication details: New Delhi : Tata McGraw Hill Education Private Limited, 1993Description: xxiii, 788p.; 25 cmISBN: 9780070473812 Subject(s): Consumer behavior | Understanding consumers | Environmental influencesDDC classification: 658.8342 LOU B| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Mysore University Main Library | NFIC | 658.8342 LOU B (Browse shelf (Opens below)) | Available | 451458 | |
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Books
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Mysore University Main Library | NFIC | 658.8342 LOU B (Browse shelf (Opens below)) | Available | 451459 |
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| 658.8342 LIN S Shopper buyer and consumer behavior : theory marketing applications and public policy implications | 658.8342 LIN S Shopper buyer and consumer behavior : theory marketing applications and public policy implications | 658.8342 LOU B Consumer behavior : concepts and applications | 658.8342 LOU B Consumer behavior : concepts and applications | 658.8342 MAR The consumer mind : | 658.8342 POS Advertising marketing and brand building : understanding consumer behaviour | 658.8342 PRA Consumer behaviour / |
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