Consumer behavior : concepts and applications
Loudon, David L.
Consumer behavior : concepts and applications David L. Loudon and Albert J. Della Bitta - New Delhi : Tata McGraw Hill Education Private Limited, 1993. - xxiii, 788p.; 25 cm.
9780070473812
Consumer behavior
Understanding consumers
Environmental influences
658.8342 LOU B
Consumer behavior : concepts and applications David L. Loudon and Albert J. Della Bitta - New Delhi : Tata McGraw Hill Education Private Limited, 1993. - xxiii, 788p.; 25 cm.
9780070473812
Consumer behavior
Understanding consumers
Environmental influences
658.8342 LOU B