Does it pay to advertise : (Record no. 293414)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00606nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0669158976 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 JON |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jones, John Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Does it pay to advertise : |
| Remainder of title | cases illustrating successful brand advertising |
| Statement of responsibility, etc | John Philip Jones ; foreward by David Orr |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Toronto : |
| Name of publisher, distributor, etc | Lexington Books, |
| Date of publication, distribution, etc | 1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 380 p. ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index and bibliographical reference. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising--Brand name products--United states--Case studies |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Orr, David |
| Relator term | foreworder |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 182510 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 182511 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| -- | 182512 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 15/02/2012 | 659.1 JON | 343473 | 15/02/2012 | Books |