Sports marketing / Sam Fullerton.
Material type:
TextLanguage: English Publication details: Boston : McGraw-Hill/Irwin, 2007Description: xvi, 480 p. : ill. ; 27 cmISBN: 007312821X (alk. paper); 9780073128214 (alk. paper)Subject(s): Sports | Sports--MarketingDDC classification: 796.0698 FUL Online resources: Click here to access online | Click here to access online | Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Mysore University Main Library | 796.0698 FUL (Browse shelf (Opens below)) | Available | 433055 |
Introduction to sports marketing -- Marketing through sports -- Introduction to sponsorship -- Sponsorship objectives and components -- The sponsorship commitment: resources and duration -- Ambush marketing -- Leveraging -- Developing and selling the sponsorship proposal -- Pre-event evaluation -- Postevent evaluation -- Sponsorship foundation and failure -- Endorsements -- Venue naming rights -- Licensing -- Segmentation of the sports market -- Product decisions in sports marketing -- Distribution decisions in sports marketing -- Pricing decisions in sports marketing -- Developing a promotional strategy for the marketing of sports products -- Relationship marketing in the business of sports -- The role of the technology in sports marketing -- Controversial issues in sports marketing.
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