Sports marketing / (Record no. 250905)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01552cam a22002414a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14361575 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20111221154708.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060502s2007 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2006014467 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007312821X (alk. paper) |
| International Standard Book Number | 9780073128214 (alk. paper) |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 796.0698 FUL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fullerton, Sam. |
| 245 10 - TITLE STATEMENT | |
| Title | Sports marketing / |
| Statement of responsibility, etc | Sam Fullerton. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 480 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to sports marketing -- Marketing through sports -- Introduction to sponsorship -- Sponsorship objectives and components -- The sponsorship commitment: resources and duration -- Ambush marketing -- Leveraging -- Developing and selling the sponsorship proposal -- Pre-event evaluation -- Postevent evaluation -- Sponsorship foundation and failure -- Endorsements -- Venue naming rights -- Licensing -- Segmentation of the sports market -- Product decisions in sports marketing -- Distribution decisions in sports marketing -- Pricing decisions in sports marketing -- Developing a promotional strategy for the marketing of sports products -- Relationship marketing in the business of sports -- The role of the technology in sports marketing -- Controversial issues in sports marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sports |
| Topical term or geographic name as entry element | Sports--Marketing |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0643/2006014467-d.html">http://www.loc.gov/catdir/enhancements/fy0643/2006014467-d.html</a> |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0643/2006014467-t.html">http://www.loc.gov/catdir/enhancements/fy0643/2006014467-t.html</a> |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| -- | 53006 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 53007 |
| -- | 53008 |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 10/06/2011 | 796.0698 FUL | 433055 | 10/06/2011 | Books |