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Strategic alliances & marketing partnerships : gaining competitive advantage through collaboration and partnering / Richard Gibbs and Andrew Humphries.

By: Gibbs, Richard Contributor(s): Humphries, Andrew Material type: Text

TextPublication details: London ; Philadelphia : Kogan Page, 2009Description: xii, 235 p. : ill., plans ; 25 cmISBN: 0749454849 (hbk.); 9780749457181 / Rs.395.00Other title: Strategic alliances and marketing partnershipsSubject(s): Strategic alliances (Business) | Relationship marketing | MarketingDDC classification: 658/.046 Online resources: Click here to access online

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Bahadur Institute of Mgmt Sciences	658/.046 (Browse shelf (Opens below))	Available		BMS6358

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