Services marketing: text and cases Rajendra Nargundkar
Material type:
TextLanguage: English Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2006Edition: 2nd editionDescription: xx, 451p. ; 25 cmISBN: 9780070616318; 0070616310Subject(s): Service Marketing | Service industries -- Marketing | Service industries -- Marketing -- Case studies | Customer Relationship Management | Globalisation of ServicesDDC classification: 658.8
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Mysore University Main Library | 658.8 NAR (Browse shelf (Opens below)) | Available | 431886 |
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| 658.8 NAR Conceptual readings in the marketing economy / | 658.8 NAR Conceptual readings in the marketing economy / | 658.8 NAR Service marketing: | 658.8 NAR Services marketing: | 658.8 NAR Seervices marketing: | 658.8 NAT Regulation of forward markets / | 658.8 NCA New perspectives in marketing / |
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