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Services marketing:

Nargundkar, Rajendra

Services marketing: text and cases Rajendra Nargundkar - 2nd edition - New Delhi : Tata McGraw-Hill Publishing Company Limited, 2006. - xx, 451p. ; 25 cm.

ISBN: 9780070616318 0070616310

Subjects--Topical Terms:
Service Marketing
Service industries -- Marketing
Service industries -- Marketing -- Case studies
Customer Relationship Management
Globalisation of Services

Dewey Class. No.: 658.8

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