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Advertising : Mass communication in marketing James E. Littlefield

TextLanguage: English Publication details: Bombay : Vakils, Feffer and Simons, 1970Description: 544 p. ; 22 cmSubject(s): Management, Advertising | Mass communication, ApplicationsDDC classification: 659.1 LIT K

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Mysore University Main Library	659.1 LIT K (Browse shelf (Opens below))	Available		218813

Previous		No cover image available	No cover image available	No cover image available	No cover image available	No cover image available		Next
Previous	659.1 KRI Advertising management	659.1 LAN Lane's Advertising Administration	659.1 LEV Advertising and economic theory /	659.1 LIT K Advertising : Mass communication in marketing	659.1 LUC B Measuring adversitisng effectiveness	659.1 LUC B Measuring Advertising Effectiveness	659.1 MAM Principles of advertising	Next

Includes index

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