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Advertising : Mass communication in marketing

Littlefield, James E.

Advertising : Mass communication in marketing James E. Littlefield - Bombay : Vakils, Feffer and Simons, 1970. - 544 p. ; 22 cm.

Includes index

Subjects--Topical Terms:
Management, Advertising
Mass communication, Applications

Dewey Class. No.: 659.1 LIT K

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