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Measuring Advertising Effectiveness Darrell Blaine Lucas

TextLanguage: English Publication details: New York : Mcgraw-hill, 1963Description: xi, 399 p. ; 22 cmSubject(s): Advertising Measurement-techniques | Management-advitising | Measuring Adivitising-effective NessDDC classification: 659.1 LUC B

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Mysore University Main Library	659.1 LUC B (Browse shelf (Opens below))	Available		055317

Previous	No cover image available	No cover image available	No cover image available	No cover image available		No cover image available		Next
Previous	659.1 LEV Advertising and economic theory /	659.1 LIT K Advertising : Mass communication in marketing	659.1 LUC B Measuring adversitisng effectiveness	659.1 LUC B Measuring Advertising Effectiveness	659.1 MAM Principles of advertising	659.1 MOH Advertising management : cases and concepts /	659.1 NEW Irrefutable laws of advertising and when to violate them	Next

Includes index

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