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Advertising Management : Text And Cases / Neil H. Borden and Martin V. Marshall

By: Borden, Neil HContributor(s): V. Marshall, MartinMaterial type: Text

TextLanguage: English Publication details: Bombay : D.B. Taraporevala Sons & Co., 1959Description: xiii, 1065 p. ; 24 cmSubject(s): Advertising | Management-advertisingDDC classification: 659.1 BOR M

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Mysore University Main Library	Text Book Loan Section	659.1 BOR M (Browse shelf (Opens below))	Available		237676
Books	Mysore University Main Library		659.1 (Browse shelf (Opens below))	Available		194240

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Previous	659.1 Advertising Copy And Communication	659.1 Advertising For The Advertiser : Clent's Guide	659.1 Advertising management /	659.1 Advertising Management :	659.1 Advertising Rate Strcture In The Daily Newspaper Industry	659.1 Advertising Theory And Practice	659.1 Advertising-creative Communication With Consumers	Next

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