Advertising Management : (Record no. 158834)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00553nam a2200181Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | CATREF042299 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110517s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 BOR M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Borden, Neil H. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Management : |
| Remainder of title | Text And Cases / |
| Statement of responsibility, etc | Neil H. Borden and Martin V. Marshall |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Bombay : |
| Name of publisher, distributor, etc | D.B. Taraporevala Sons & Co., |
| Date of publication, distribution, etc | 1959. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 1065 p. ; |
| Dimensions | 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Topical term or geographic name as entry element | Management-advertising |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | V. Marshall, Martin |
| 942 ## - | |
| Koha [default] item type | Book |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type | Special Collections |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 659.1 | 194240 | 12/02/2011 | Books | ||||||
| Mysore University Main Library | Mysore University Main Library | 18/03/2017 | 659.1 BOR M | 237676 | 18/03/2017 | Books | Text Book Loan Section |