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Public relations for marketing management / Frank Jefkins

By: Jefkins, FrankMaterial type: Text

TextLanguage: English Series: Macmillan studies in marketing managementPublication details: London : The Macmillan Press Ltd., 1978Description: x, 182 p. ; 22 cmISBN: 0333232445Subject(s): Marketing--Management--Public relationsDDC classification: 658.812 JEF

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Mysore University Main Library	658.812 JEF (Browse shelf (Opens below))	Available		248500

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Previous	658.812 GUS J Competing in a service economy : how to create a competitive advantage thorugh service development and innovation	658.812 HAR Making customers matter.	658.812 HAR Focusing on your customer : expert solutions to everyday challenges.	658.812 JEF Public relations for marketing management /	658.812 JOH G Improving customer satisfaction, loyalty and profit : an integrated measurement and management system	658.812 KUM C Customer Relationship Management :Concepts and Application	658.812 KUM R Customer relationship management : a databased approach	Next

Includes index.

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