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Public relations for marketing management /

Jefkins, Frank

Public relations for marketing management / Frank Jefkins - London : The Macmillan Press Ltd., 1978. - x, 182 p. ; 22 cm. - Macmillan studies in marketing management. .

Includes index.

ISBN: 0333232445

Subjects--Topical Terms:
Marketing--Management--Public relations

Dewey Class. No.: 658.812 JEF

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