Consumer behaviour in Indian perspective: text and cases Suja R. Nair
Material type:
TextLanguage: English Publication details: Mumbai : Himalaya Publishing House, 2001Description: vi, 537p. ; 24 cmSubject(s): Consumers- India | Marketing- India | Consumer Behaviour | Consumer Modelling | Decision Making | Group Dynamics | Consumer SatisfactionDDC classification: 658.83420954
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Mysore University Main Library | 658.83420954 NAI (Browse shelf (Opens below)) | Available | 416374 | |
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Books
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Mysore University Main Library | 658.83420954 NAI (Browse shelf (Opens below)) | Available | 416154 |
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| 658.83420954 Consumption behaviour in India | 658.83420954 CON Consumer behaviour and consumer protection in India | 658.83420954 NAI Consumer behaviour in Indian perspective: | 658.83420954 NAI Consumer behaviour in Indian perspective: | 658.83420954 NAI Consumer behaviour : | 658.8342095417 SIN Consumer market and consumer behaviour : | 658.8343 CAL Indispensable : how to become the company that your costomers can't live without |
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