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Consumer behaviour in Indian perspective:

Nair, Suja R

Consumer behaviour in Indian perspective: text and cases Suja R. Nair - Mumbai : Himalaya Publishing House, 2001. - vi, 537p. ; 24 cm.

Subjects--Topical Terms:
Consumers- India
Marketing- India
Consumer Behaviour

Subjects--Index Terms: Consumer Modelling Decision Making Group Dynamics Consumer Satisfaction

Dewey Class. No.: 658.83420954

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