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Measuring adversitisng effectiveness Darrell Blaine Lucas

TextLanguage: English Series: McGraw-Hill series in marketing and advertisingPublication details: New York : McGraw-Hill Book Company, 1963Description: xi, 399 p. ; 22 cmSubject(s): Advertising | MarketingDDC classification: 659.1 LUC B

Contents:

Pt.1.Measurement of advertising messages- Pt.2.Measurement of advertising media

Item type:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Mysore University Main Library	659.1 LUC B (Browse shelf (Opens below))	Available		226952

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available		No cover image available	Next
Previous	659.1 LAN Lane's Advertising Administration	659.1 LEV Advertising and economic theory /	659.1 LIT K Advertising : Mass communication in marketing	659.1 LUC B Measuring adversitisng effectiveness	659.1 LUC B Measuring Advertising Effectiveness	659.1 MAM Principles of advertising	659.1 MOH Advertising management : cases and concepts /	Next

Includes index

Pt.1.Measurement of advertising messages- Pt.2.Measurement of advertising media

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