Marketing research : (Record no. 539035)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00884nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210407b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070220874 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 NAR |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nargundkar, Rajendra |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | text and cases / |
| Statement of responsibility, etc | Rajendra Nargundkar |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Tata Mcgraw-hill Publishing, |
| Date of publication, distribution, etc | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 461 p. ; |
| Dimensions | 22 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index . |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising research |
| Uncontrolled term | Marketing research |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.google.co.in/books/edition/Marketing_Research_3E/jD5uoN55D2YC?hl=en&gbpv=1&dq=Marketing+Research+:+text+and+cases&printsec=frontcover">https://www.google.co.in/books/edition/Marketing_Research_3E/jD5uoN55D2YC?hl=en&gbpv=1&dq=Marketing+Research+:+text+and+cases&printsec=frontcover</a> |
| 942 ## - | |
| Suppress in OPAC | https://www.google.co.in/books/edition/Marketing_Research_3E/jD5uoN55D2YC?hl=en&gbpv=1&dq=Marketing+Research+:+text+and+cases&printsec=frontcover |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type | Subject Collections |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University Graduate Library | University Graduate Library | 07/04/2021 | 1 | 658.83 NAR | UGL200496 | 04/09/2023 | 21/08/2023 | Books | Management |