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Marketing research :

Nargundkar, Rajendra

Marketing research : text and cases / Rajendra Nargundkar - 3rd edition - New Delhi : Tata Mcgraw-hill Publishing, 2008. - 461 p. ; 22 cm.

Includes index .

ISBN: 9780070220874

Subjects--Topical Terms:
Management

Subjects--Index Terms: Advertising research Marketing research

Dewey Class. No.: 658.83 NAR

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