Advertising : (Record no. 530810)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00587nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201016b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120321278 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 WEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wells, William |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising : |
| Remainder of title | principles & practice / |
| Statement of responsibility, etc | William Wells |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Prentice-Hall of India Private Limited, |
| Date of publication, distribution, etc | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 562 p. ; |
| Dimensions | 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Organization and finance |
| Uncontrolled term | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Burnett, John |
| Personal name | Moriarty, Sandra |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type | Subject Collections |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University Graduate Library - Evening | University Graduate Library - Evening | 16/10/2020 | 295.00 | 659.1 WEL | UGLE22657 | 16/10/2020 | Books | Management |