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Advertising :

Wells, William

Advertising : principles & practice / William Wells - 5th edition - New Delhi : Prentice-Hall of India Private Limited, 2000. - xvii, 562 p. ; 28 cm.

ISBN: 8120321278

Subjects--Topical Terms:
Management

Subjects--Index Terms: Organization and finance Advertising

Dewey Class. No.: 659.1 WEL

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