Advertising theory and practice (Record no. 496403)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00571nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180829b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8185386633 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659. 1 SAN F |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sandage, C. H. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising theory and practice |
| Statement of responsibility, etc | C. H. Sandage, |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | All India Traveller Book Seller, |
| Date of publication, distribution, etc | 1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 509p. ; |
| Dimensions | 22 cm. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising |
| Uncontrolled term | Marketing |
| Uncontrolled term | Business policy |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fryburger, Vernon |
| Personal name | Rotzoll, Kim |
| Withdrawn status | Lost status | Damaged status | Special Collections | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Text Book Loan Section | Mysore University Main Library | Mysore University Main Library | 29/08/2018 | 659. 1 SAN F | 299015 | 29/08/2018 | Books |