FCB-Ulka brand building advertising : concepts and cases (Record no. 464228)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00488nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780074633380 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.19 PAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran M G |
| 245 ## - TITLE STATEMENT | |
| Title | FCB-Ulka brand building advertising : concepts and cases |
| Statement of responsibility, etc | Parameswaran M G |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : . |
| Name of publisher, distributor, etc | Tata McGraw-Hill Pub.; |
| Date of publication, distribution, etc | 2001.; |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 212p, ; |
| Other physical details | illutration,; |
| Dimensions | 29 cm + 1 compact disc (4 3/4 in.).; |
| 500 ## - GENERAL NOTE | |
| General note | include index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising -- Brand name products .; |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 04/03/2016 | 659.19 PAR | BMS01843 | 04/03/2016 | Books |