Advertising : (Record no. 440246)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00547nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130145491 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 620.8 WEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wells, William, |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising : |
| Remainder of title | principles & practice |
| Statement of responsibility, etc | William Wells, John Burnett, and Sandra Moriarty. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Englewood Cliffs, New Jersey : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | 1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 614 p. : |
| Other physical details | ill. (some col.) ; |
| Accompanying material | 29 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Publicité. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra E. |
| -- | Burnett, John, |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| UGC-Human Resource Development Centre | UGC-Human Resource Development Centre | 11/08/2012 | 659.1 WEL | ASC2100 | 11/08/2014 | Books |