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Advertising :

Wells, William,

Advertising : principles & practice William Wells, John Burnett, and Sandra Moriarty. - Englewood Cliffs, New Jersey : Prentice Hall, 1989. - xxxix, 614 p. : ill. (some col.) ; 29 cm.

Includes index.

ISBN: 0130145491

Subjects--Topical Terms:
Advertising.

Subjects--Index Terms: Publicité.

Dewey Class. No.: 620.8 WEL

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