Creative strategy in advertising (Record no. 426305)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00500nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 053462510x |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.132 JEW D |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jewler A.Jerome |
| 245 10 - TITLE STATEMENT | |
| Title | Creative strategy in advertising |
| Statement of responsibility, etc | A.Jerome Jewler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia : |
| Name of publisher, distributor, etc | Thomson Wadsworth, |
| Date of publication, distribution, etc | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 336 p. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | advertising copy |
| Topical term or geographic name as entry element | advertising layout and typography |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Drewniany Bonnie L. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 20/01/2014 | 659.132 JEW D | SCC04379 | 20/01/2014 | Books |