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Creative strategy in advertising

Jewler A.Jerome

Creative strategy in advertising A.Jerome Jewler - 8th ed. - Australia : Thomson Wadsworth, 2005. - xv, 336 p. ; 24 cm.

Includes Index.

ISBN: 053462510x

Subjects--Topical Terms:
advertising copy
advertising layout and typography

Dewey Class. No.: 659.132 JEW D

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