Services marketing : integrating customer focus across the firm (Record no. 410343)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00529 a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070660076 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 ZEI B |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie [ et al...] |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing : integrating customer focus across the firm |
| Statement of responsibility, etc | Valarie Zeithaml [ et al...] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2009. |
| Name of publisher, distributor, etc | Tata McGraw hill Education Private Limited, |
| Place of publication, distribution, etc | New Delhi : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 743 p. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Include index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Managing services |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Financial - economic services |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 19/09/2013 | 399.20 | 658.8 ZEI B | 462504 | 28/05/2013 | Books |