Services marketing : integrating customer focus across the firm
Zeithaml, Valarie [ et al...]
Services marketing : integrating customer focus across the firm Valarie Zeithaml [ et al...] - New Delhi : Tata McGraw hill Education Private Limited, 2009. - xxix, 743 p. ; 23 cm.
Include index
9780070660076
Managing services
Financial - economic services
658.8 ZEI B
Services marketing : integrating customer focus across the firm Valarie Zeithaml [ et al...] - New Delhi : Tata McGraw hill Education Private Limited, 2009. - xxix, 743 p. ; 23 cm.
Include index
9780070660076
Managing services
Financial - economic services
658.8 ZEI B