Legends in marketing Naresh K. Malhotra (Record no. 401654)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00624 a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132105176 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80092 MAL W.2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 10 - TITLE STATEMENT | |
| Title | Legends in marketing Naresh K. Malhotra |
| Statement of responsibility, etc | Naresh K. Malhotra ; edited by Lan Wu |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2011. |
| Name of publisher, distributor, etc | SAGE Publications India Pvt. Ltd., |
| Place of publication, distribution, etc | New Delhi : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 2 v. ( xxxvi, 405 p. ) ; |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Vol.2 : Research methodology research design and data analysis |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wu, Lan |
| Relator term | editor |
| Personal name | Sheth, Jagdush N. |
| Relator term | Series editor |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 08/03/2013 | 3600.00 | 658.80092 MAL W.2 | 462952 | 02/04/2013 | Books |