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Legends in marketing Naresh K. Malhotra

Malhotra, Naresh K.

Legends in marketing Naresh K. Malhotra Naresh K. Malhotra ; edited by Lan Wu - New Delhi : SAGE Publications India Pvt. Ltd., 2011. - 2 v. ( xxxvi, 405 p. ) ; 24 cm.

Vol.2 : Research methodology research design and data analysis

ISBN: 9788132105176

Subjects--Topical Terms:
Marketing research

Subjects--Index Terms: Marketing

Dewey Class. No.: 658.80092 MAL W.2

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