Marketing research (Record no. 384851)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00560nam a22002057a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126531189 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 AAK K |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research |
| Statement of responsibility, etc | David A Aaker [et.al..] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Wiley India Pvt. Ltd., |
| Date of publication, distribution, etc | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 701 p. : |
| Other physical details | illus. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Data analysis. |
| Uncontrolled term | Data Collection. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | V. Kumar, |
| Personal name | Day, George S. |
| Personal name | Leone, Robert P. |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 10/12/2012 | 599.00 | 4 | 658.83 AAK K | 456224 | 05/11/2015 | 06/10/2015 | Books |