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Marketing research

Marketing research David A Aaker [et.al..] - 10th ed. - New Delhi : Wiley India Pvt. Ltd., 2011. - xvii, 701 p. : illus. ; 25 cm.

Includes index.

ISBN: 9788126531189

Subjects--Topical Terms:
Marketing research.

Subjects--Index Terms: Data analysis. Data Collection.

Dewey Class. No.: 658.83 AAK K

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