Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships (Record no. 369795)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00608nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470639337 |
| 041 ## - | |
| Language code of text/sound track or separate title | eng |
| 082 ## - | |
| Classification number | 658.872 GIL S |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gillin, Paul |
| 245 10 - TITLE STATEMENT | |
| Title | Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships |
| Statement of responsibility, etc | Paul Gillin; Eric Schwartzman |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hoboken, N.J. : |
| Name of publisher, distributor, etc | Wiley, |
| Date of publication, distribution, etc | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 250 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index . |
| 650 ## - | |
| Topical term or geographic name as entry element | Marketing -- Social aspects. |
| 653 ## - | |
| Uncontrolled term | Internet marketing. Social media |
| 700 ## - | |
| Personal name | Schwartzman, Eric |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 25/09/2012 | 658.872 GIL S | BMS07456 | 25/09/2012 | Books |